A growing global economy needs ever more talent!
Software development is arguably the predominant arena for this requirment.
Apps like Indeed fulfill a vital role in enabling companies to find the talent that they need to succeed. Indeed is highly popular, and is growing fast, a sign that the overall industry has huge potential for the future.
If you have identified a gap in this market and are hoping to make your mark, you are likely wondering how to create an app to do just that.
In this guide, I will cover the main steps on how to create a business app like Indeed job search.
An introduction to Indeed Job Search
Indeed, the highly popular job search engine was launched in the USA back in 2004. Check out these interesting facts:
- Paul Forster and Rony Kahan founded the company in 2004.
- Indeed is headquartered in Austin, Texas, and Stamford, Connecticut.
- Indeed became profitable in 2007. Read this Wikipedia page to know more about Indeed.
- It surpassed Monster.com as the most popular job-search website in 2010.
- Since 2012, Indeed is an independent operating unit of Recruit Holdings of Japan.
- At the time of writing, Indeed is available in 62 countries. You can see the list of countries here.
How popular is Indeed?
The popularity of Indeed is evident from the following:
- It has been the top job-search engine for years, and it remains so at the time of writing.
- Both Indeed and its parent company Recruit Holdings are growing rapidly when it comes to revenue. You can read more about this in this SIA (Stuffing Industry Analysis) report.
- The market for job-search engines is highly competitive. Indeed faces competition from Glassdoor Jobs, LinkedIn, Google for Jobs, Monster, ZipRecruiter, etc. Read more about this in “30 best job search sites & how to use them to find employment fast”.
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Features of Indeed, and how it works
Indeed offers the following features and advantages to users:
- Employers can post jobs on the platform. They simply need to fill in the required details about the job, e.g., job descriptions, before posting an ad. They can also sponsor the job for extra visibility. Read “How to post a job on Indeed” for more details.
- Companies are able to add their pages on Indeed.
- There a review section covering companies, with input from current and past employees.
- Job-seekers can set up their profiles and upload their resumes.
- Companies can search for resumes, whereas job-seekers can search for job openings.
- Indeed uses “Artificial Intelligence” (AI) to match the job postings with resumes. Read more about this in “How Indeed uses AI to find people jobs”.
- There is an entire set of CRM features such as account management, customer support, email marketing, analytics, reports, etc.
- Indeed has a web app, moreover, there are Android and iOS apps.
- Security, payment gateway integration, etc. are some of their other key features.
- An easy-to-use “User Interface” (UI) is a big advantage of Indeed.
- There are SMS and push notifications for the mobile app.
Developing an app like Indeed
Right, that’s enough about the platform, I will now explain how to create a business app like Indeed in a step-by-step manner. This type of project involves the following steps:
1. Define the project scope
To start with, I recommend the following scope for this project:
- A web app;
- An Android app;
- An iOS app.
You should include the features I have described above, e.g., job posting, job search using AI, company pages, company reviews, CRM, push notifications, SMS, payment gateway integration, etc. Also, try to devise original ones that will really give value to your site/app.
2. Select the right development methodology
A web and mobile app development project requires iterative development. You will likely launch a “Minimum Viable Product” (MVP) first, and later enhance it as you identify clear needs from such things as market feedback etc.
Agile is a great methodology for such projects, and I recommend that you use it. I have explained in “Waterfall vs Agile: which methodology is right for your project” why Agile suits such projects. Please read my article if you are not sure about Agile.
3. Form a development team
A development team for this project needs will require the following skills:
- Business analysts (BAs);
- UI/UX designers;
- Web developers;
- Android developers;
- iOS developers;
- A project manager (PM).
4. Keep future geographical expansion in mind
You will likely be looking to expand your business into multiple countries/regions. Therefore, the overall design and development that you undertake should be done with this in mind.
You should use appropriate guidelines, for example:
- Keep the code separate from the content.
- Code in a manner so that the app can pick up content from different files based on different geographies.
We call this approach “App internationalization”. You can find a good guide about it in “The ultimate guide to mobile app internationalization”.
5. Select a “Platform as a Service” (PaaS) provider
You can expedite the web app development process if you use a PaaS provider. The advantages are as follows:
- PaaS providers address cloud infrastructure, networking, storage, etc. Therefore, you don’t need to invest in infrastructure.
- A PaaS provider handles the operating system, middleware, and runtime environment. This means that you are free to focus on development.
- Various services like the database, security, DevOps, application monitoring, auto-scaling, and other 3rd party APIs are easy to integrate if you use PaaS.
I have explained these advantages in “10 top PaaS providers for 2019”.
I recommend you use AWS Elastic Beanstalk, the PaaS offering from AWS for this project. AWS has excellent cloud capabilities and offers great support.
6. Choose a “Mobile Backend as a Service” (MBaaS) provider
Developing and managing the mobile app backend can take time since it also involves infrastructure management. You can use an MBaaS provider to make your life easier! If you do,you will benefit from the following advantages:
- MBaaS providers handle cloud infrastructure, persistent storage, servers, etc.
- It’s easy to handle the complexity arising from various target platforms and devices if you use MBaaS.
- Security, user management, push notification, etc. are important in mobile apps. MBaaS providers make it easy to implement these.
- MBaaS providers help you with the scalability of your app.
Read “How to choose the best Mobile Backend as a Service (MBaaS)?” to learn more about these advantages.
If you have already signed up for AWS Elastic Beanstalk, I recommend you use AWS Amplify, i.e., the MBaaS offering from AWS. You only need one AWS account for both.
7. Use Node.js for the web app development
Modern web app developers increasingly use Node.js, the highly popular open-source runtime environment. It offers many advantages, e.g.:
Read How We Helped a Marketing Company to Build a Back-Office Custom Ads Dashboard
- It’s good for coding fast and apps with high performance requirements.
- js supports asynchronous programming, which helps in scaling the web app.
- Thousands of open-source tools and frameworks make it easy to implement various functionalities, improving developer productivity.
I have already explained these advantages in “10 great tools for Node.Js software development”.
I also recommend you use the lightweight, fast framework called Express.js, which is built using Node.js.
8. Use Kotlin for the Android app development
Kotlin is the most popular programming languages for Android development, therefore, I recommend you use it. The advantages are many, e.g.:
- It’s an open-source language with a growing developer community. Google and JetBrains, the company that created Kotlin, fully support it.
- Kotlin offers a concise syntax, therefore, programmers code less, yet still achieve the same objectives.
- Developers can avoid common errors such as null pointer exception with Kotlin since the language enables writing bug-free code.
- Kotlin is fully interoperable with Java and uses all Java libraries.
- Kotlin is lightweight, therefore, programmers can code performant apps.
Read “Kotlin vs Java: which is the best choice?” to learn more about Kotlin.
9. Choose Swift for iOS development
I recommend that you use Swift, the modern development language for iOS, macOS, and several other Apple platforms. You get many advantages, e.g.:
- iOS apps coded in Swift are extremely performant.
- Operators like string concatenation, string control, etc. reduce the coding effort.
- Swift has features like generics, making it easier to write error-free code.
- This English-like language makes the code more readable, therefore, maintenance is easier.
- Apple and IBM offer robust support for Swift.
I have explained these advantages in “How to migrate your Objective-C project to Swift?”.
10. Get a robust CRM API solution
A successful job-search engine needs a high-quality CRM solution. I recommend you use the Zoho CRM solution for your project. The following points are worth noting:
- Zoho CRM solution is feature-rich.
- You can incorporate multi-channel CRM including email and social.
- The solution includes AI for predicting trends, conversions, etc.
- There is a robust analytics suite.
- Customization is easy.
- Process management, automation, etc. are easy to implement.
- Zoho CRM is secure.
- You can access their APIs here.
- Developers can use this API guide.
Check out their pricing plans here.
11. Use “Google Cloud Talent Solution” for job matching
Apps like Indeed use AI to enable job matching. I recommend you use “Google Cloud Talent Solution” (CTS) to implement this in your app. Note the following:
- CTS will help companies using your app to increase the quality of their hires. CTS uses “Machine Learning” (ML), therefore, job matching will improve over time. Companies will decrease their hire in times for new staff.
- CTS enables features like job search, profile search, etc. You can read “Cloud talent solution features” to learn more.
- You can integrate CTS APIs in your app. Read the CTS documentation here.
- Google offers extensive step-by-step guidance for CTS, and you can find it here.
You can find their pricing plans here.
12. Get Google Maps SDKs/APIs
Your Indeed-like app will need to incorporate location information. “Google Maps Platform” is an excellent choice for this. The following information is useful in this regard:
- Google Maps SDKs/APIs cover your entire gamut of development requirements for this type of project.
- There is an Android SDK.
- You can use their iOS SDK for the iOS app.
- Like all Google solutions, Google Maps has extensive documentation for developers. Your development team can access it here.
- Find their pricing plans here.
13. Get payment gateway SDKs/APIs
Companies using your Indeed-like app will need easy payment methods, therefore, you should use a payment gateway integration. I recommend Stripe, which is an excellent choice for this kind of product specification. The following features and advantages are worth noting:
- Implementing card payment in your app is easy with Stripe. Check out “Card payments quickstart” for more details.
- You can use their REST API for web app development.
- Stripe offers an Android SDK, and you can find it here.
- Use their iOS SDK for integrating Stripe in the iOS app.
Check out their pricing information here.
14. Get an SMS solution
15. Develop, test, and deploy the web app
Now that you have got the required tools, proceed with your web app development. Remember the following steps:
- Use appropriate database resources on AWS Elastic Beanstalk. Read “Adding a database to your Elastic Beanstalk environment” for more details.
- Integrate Zoho CRM, Stripe, Google Maps, and Twilio SDKs/APIs in the app.
- Code, test, and deploy your Node.js app on Elastic Beanstalk. Read “Deploying Node.js applications to AWS Elastic Beanstalk” for guidance.
16. Design an elegant and user-friendly UI for the mobile app
A user-friendly UI is key to attracting and retaining users. Your UI/UX design team should focus on the following key aspects:
- Choosing the right mobile navigation menu pattern: Read “Mobile navigation menu Examples” for guidance.
- Using an appropriate color scheme: I have explained this in more detail in “8 trends in mobile app color scheme”.
- Designing icons carefully: Check out “How to design the perfect icon for your mobile app?” for best practices.
17. Code, test, and deploy the Android app
Take the following steps for the Android app development:
- I recommend you use Android Studio, the preferred “Integrated Development Environment” (IDE) for the Android app development.
- This IDE fully supports Kotlin. You can access this guide if the need arises.
- Integrate Zoho CRM, Google Maps, Twilio, and Stripe SDKs/APIs.
- Test thoroughly, and publish it to “Google Play” following this guide.
18. Code, test, and deploy the iOS app
The development of the iOS app involves the following steps:
- You should use Xcode, which is the IDE for Apple platforms. It supports Swift.
- Integrate CRM, payment gateway, SMS, and map APIs/SDKs.
- Test your app, and publish it to Apple App Store by using these instructions.
19. Use the “Scrum” technique to manage the project
Scrum is a well-known technique to manage Agile projects, and I recommend that you use it. The PM performs the role of a “Scrum master”, and the technique works as follows:
- The PM sets up small cross-functional teams called “Scrum teams”.
- “Product owners” provide the business requirements in a document named “Product Backlog”.
- The team holds a “Sprint planning meeting” to estimate the requirements, and they slot them into “Sprints”, i.e., iterations, based on the priority.
- The scrum master holds “Daily stand-up meetings” to get the project status.
- Project stakeholders approve a sprint when the app meets the requirements. They do this in a meeting called the “Sprint review meeting”.
Read “How to build a Scrum development team?” for more insights.
20. Utilize effective project management tools
Consider using a robust PM tool. Trello is a great choice for Agile projects. I also recommend using a real-time dashboard for overall project management.
I have explained the benefits of using such dashboards in “How a real-time dashboard can revolutionize your eSports development process?”.
Carefully preparing to launch an Indeed-like app
Developing an Indeed-like app will be complex. While PaaS/MBaaS providers and APIs/SDKs can help, you may need end-to-end management support.
Should this be the case then consider engaging a development partner. Read our guide “How to find the best software development company?” before you take this step.
Best of luck with your app development.
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