How To Integrate Ads Into Your App

Integrate Ads Into Your App

Want to know how to integrate ads into your app?

Since this is one of the leading ways to generate revenue from apps, it needs to be explored.

According to a study done by Grand View Research, “The global in-app advertising market size is expected to reach USD 226.4 billion by 2025, growing at a CAGR of 19.4% from 2019 to 2025.”

Getting your application right will lead to great riches as well as giving you a chance to leave a legacy to all of us. Here’re a few amazing case studies of companies who hired DevTeam.Space to build their software products:

  1. Photofy – Photo And Messaging Social Media App
  2. Swift Gift– eCommerce Android and iOS App
  3. ModuleTrade – Healthcare Android and iOS App

Contents

Online advertising: A massive market
The pros and cons of having ads in your app
How crucial is the impact of ads on user experience?
Google AdMob: A common way to integrate ads into your mobile app
How you can integrate ads into your Android app using AdMob
Planning to integrate ads into your app?
How to integrate ads into your website
Offering excellent user experience even while integrating adds into your app
Planning to integrate ads into your app?

Online advertising: A massive market

Why are we even talking about integrating ads into your app? Well, the market for online advertising is very large, and it could benefit you!

The online advertising market commanded value of $304 billion in 2019, and this market is expected to reach $982.82 in 2025. This industry expects to see an impressive CAGR of 21.6% during the 2020-2025 period, according to a Mordor Intelligence report.

Mobile advertisements contribute to this market in a big way! In 2014, the mobile advertisement market was worth $69.781 billion, and it’s expected to grow to $243.703 billion by 2022. This market will likely see a very healthy CAGR of 15.8% between 2014 and 2022, according to an Allied Market Research report.

You can’t ignore online advertisements, can you? They certainly merit consideration when you launch a free version of your app.

The pros and cons of having ads in your app

In the first place, should you integrate ads into your app? Your first task is to analyze this. I will now talk about the pros and cons of doing so, which will help you to decide.

You get the following advantages if you integrate ads into your app:

  • Serving ads in your app is compatible with many other monetization strategies, e.g., free trials, in-app purchases, etc.
  • Digital advertising is highly analytics-driven, therefore, your users will most likely see ads that are relevant to the nature of your app.
  • Modern ad formats like video ads have become quite popular, therefore, it makes sense if you let your users see interesting ads.
  • A free version of your app with ads will likely have fewer features than the premium version. Monetizing it can be hard, therefore, ads can be an option. Users can anyway choose between a free version that comes with ads and the premium version.

There is one key disadvantage of integrating ads in your app, which is the sub-optimal user experience. Many users don’t like to see ads, which can impede your success. Read more about this in “What are the pros and cons of using in-app advertisements for receiving income?”.

How crucial is the impact of ads on user experience?

Image result for ad user experience

You probably see several advantages of integrating ads into your app, don’t you? The disadvantage does seem to be limited, but is it really so? Let’s examine this.

The truth is that many users don’t prefer to see ads when they use a website, a web app, or a mobile app. They find the ads quite intrusive when they are trying to consume content.

You need to think through this carefully, and this thinking needs to take into account the experience of your users. Google, Facebook, Twitter, etc. show plenty of ads, and many users feel uncomfortable about it.

Many users also feel uncomfortable about these technology companies collecting their personal information and selling them to advertising companies, however, that’s a different matter. For the purpose of this guide, let’s focus on the discomfort users face with the number of ads served to them.

Users see video ads playing automatically when they visit webpages, moreover, there are hidden ad layers that open new browser tabs. They need to contend with pop-up ads that cover the webpage they are browsing.

You might see video ads that start playing in the middle of a video you are watching, not to mention the follow-up ads after you browsed a product on popular online marketplaces. Internet users don’t want to see so many ads, and they are increasingly using ad blockers.

As of February 2018, the penetration rate of ad blockers was 27%, as you can read in “Ad blockers are super popular right now and for a reason”. A fewer number of mobile users use an ad blocker, therefore, 5% of mobile ads are blocked by such software.

No matter how you see it, these numbers make it clear that Internet users don’t like ads. If you decide to integrate ads into your app, then you need to do something to address this. We will touch upon this shortly, however, let’s first talk about how you can integrate ads into your app.

Google AdMob: A common way to integrate ads into your mobile app

How do you integrate ads into your mobile app? Let’s explore a popular way to do this, which is Google AdMob.

AdMob, which stands for “Advertising on mobile”, is a company originally founded in 2006. The company is based in Mountain View, California, USA, and Google acquired it in 2009.

With AdMob, you can integrate ads into your mobile apps relatively easily. Apart from incorporating in-app ads, you get actionable insights. You can also access powerful tools to use AdMob with your mobile apps, and these tools are easy to use.

At the time of writing this, the AdMob website claims that 81% of the top 1,000 Android apps use it. The company claims that more than 1 million apps use AdMob, and over 1 million Google advertisers are on AdMob.

Why should you as an app developer explore AdMob? It offers SDKs for both Android and iOS, which makes it considerably easy for you to integrate ads.

How you can integrate ads into your Android app using AdMob

How can you use AdMob to integrate ads into your Android app? We will now explore this.

You can do this in two different ways, and the difference is whether you are using Google Firebase, i.e., the “Mobile-Backend-as-a-Service” (MBaaS) from Google. If you aren’t using Firebase, then you need to do the following:

  • Create a Google AdMob account and register your app.
  • Import the Mobile Ads Android SDK.
  • Update your AndroidManifest.xml file with the AdMob “App ID” for your app.
  • Initialize the Mobile Ads SDK.
  • Select an ad format, e.g., banner, native, etc.

Read the Google AdMobs Mobile Ads SDK (Android) “Get started” guide for more details.

If you are using Google Firebase for your Android app development, then you need to do the following:

  • Sign-up for a Google AdMob account, and register your app.
  • Connect your app to a Google Firebase project, which includes configuring it for Firebase. This requires you to add Google’s Maven repository and download the Firebase SDK for Android.

The subsequent steps are similar to the option without Firebase, which includes the following:

  • Importing the Android Mobile Ads SDK;
  • Updating the AndroidManifest.xml file with the AdMob “App ID”;
  • Initializing the SDK and choosing an appropriate ad format.

Read the Google Firebase AdMob Android guide named “Get started in Android Studio” for more information.

Integrating ads into your iOS app using AdMob

Are you offering an iOS app too? You would likely integrate ads into that too, and AdMob can help. Once again, there are two options. You can use Google Firebase to host the mobile backend, alternatively, you can use another MBaaS platform like AWS Amplify.

If you are using Google Firebase, then you need to take the following steps:

  • Install the Firebase SDK.
  • If you don’t have an AdMob account already, then create one.
  • You need to register your app with Firebase.
  • Link the app to a Firebase project.
  • Import the Mobile Ads iOS SDK.
  • Update your “Info.plist” file adding your AdMob “App ID”.
  • Initialize “Mobile Ads”.
  • Choose an ad format that works for you from options like banner, native, etc.

Read the Firebase AdMob iOS “Get started” guide for more insights.

Are you using an MBaaS platform other than Firebase? You can still use the AdMob iOS SDK with Xcode 10 or higher, and you need to target iOS 8.0 or higher. Create an AdMob account if you don’t have one and register your app.

The remaining steps are similar to the option with Firebase, i.e., you need to install the AdMob iOS SDK, update your “Info.plist” file, and initialize the AdMob iOS SDK. Choose the ad format you want, and you are ready! Read the AdMob iOS SDK “Get started” guide for more information.

How to integrate ads into your website

You might want to integrate ads into your website, however, how do you do this? Well, you can use Google AdSense, which is a program run by Google. Website owners can use it to serve text, image, video, or interactive media ads.

Google administers, sorts, and maintains the ads. The company uses powerful analytics to serve ads that are relevant to the audience of your website, moreover, Google ensures that only high-quality ads are served. You as a website owner can block ads that you don’t want, customize where ads will appear, and choose the kind of ads you want to display on your website.

With AdSense, you are connected to relevant advertisers. You get paid using standard methods, e.g.: CPC (cost per click), CPM (cost per thousand impressions), etc. Integrating AdSense is easy, and you need to take the following steps:

  • Ensure that your website complies with the AdSense standards.
  • Apply to AdSense.
  • Configure your ads.
  • Copy-paste the AdSense code onto your site.
  • Update your privacy policy, and verify your address.

Read “How to add Adsense to your website” for more insights.

Offering excellent user experience even while integrating adds into your app

Now that you know how to integrate ads into your app, I want to remind you about the need to offer a great user experience. Many users don’t receive ads well, therefore, you need to offer excellent user experience so that they continue to use your app. How do you do this?

If you are integrating ads into your website, then ensure that you design a great user interface (UI). Do the following:

  • Design the UI in a way that mirrors the real world.
  • Provide control and freedom to users.
  • Maintain consistency in your UI design and follow applicable standards.
  • Enable users to recognize task-related relevant information instead of making them recollect it.
  • Provide flexibility and efficiency to users.
  • Minimize clutter, and design an aesthetically pleasing UI.
  • Minimize errors and deliver error messages that are easy to understand.
  • Display help and documentation prominently.

Read “User interface design guidelines: 10 rules of thumb” for more insights.

Integrating ads into your mobile app? You need to follow the appropriate best practices for UI design, e.g.:

Planning to integrate ads into your app?

As you can see, integrating ads into your app while delivering excellent user experience can be hard. I recommend that you work with a reputed and trusted development partner, and read our guide “How to find the best software development company?” to find such a partner.

Frequently Asked Questions

How do I add ads to my app?

The most straightforward approach is to integrate Google Mobile Ads Lite SDK into your application. Your developer will know how to do this and understand the guidelines that your project needs to conform with in order to display ads. 

How do I integrate ads into my website?

Most small to medium sized websites choose to use Google Ads to do this. Simply instruct your developer to do this. Alternatively, you can go the route of finding another ad platform. Keep in mind to read all the documentation of whatever platform you choose to ensure it fits your requirements and guidelines.

How much do apps make from video ads?

Total revenue depends on the number of ad impressions. However, the average amount made per click in the United States currently stands at $2 cents.

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