You either work for a startup or have an ecommerce website and want to create a mobile app for online shopping on iOS. The problems you face are obvious:
- Which platform you should build for – for iOS (iPhone) or Android?
- What features this app should have?
- How fast can you launch it?
- What expert developers you need to build a secure and fast mobile app for your online store, and where to find them?
- How much will it cost to build a decent mobile shopping app?
Our community of top dev teams have a lot of experience in building mobile apps for shopping, so we decided to put these useful tips and tricks together and answer the above questions for you. Let’s start with the first one.
Which platform you should build for – for iOS (iPhone) or Android?
According to ATLAS, Android accounts for 88% of the global smartphone market share, and iOS only 12.1%.
It’s obvious from this chart that you should develop an Android version of your online store first. Android +1 point. Though no rush.
The data from the Custora E-Commerce Pulse, a free online dashboard providing key US e-commerce statistics and benchmarking data from over 200 online retailers and 500 million anonymized shoppers, shows a valuable insight from the holiday season last year:
Apple’s iOS clinches 78.3% of U.S. mobile online shopping over Thanksgiving, 360% more than Android.
As you can see, even though Android holds the major portion of the global market, the iOS powered iPhone was responsible for the majority of purchases in the US last year. Even if you consider that the Android market is growing (which it is), the iOS market still holds the majority of the US mobile shopping market. iOS +1 point.
This information alone is not enough to answer the question on how to make an online shopping app. Your customers aren’t the whole market. Your customers represent a specific set of people who have a certain set of shopping habits, and a certain monthly income. For example, valued at $4 billion, Wish.com targets people who want to buy directly from China at an extremely low price. Most of this target audience value price over quality and don’t have a high family income. As you can see from the graph below, Android-based smartphones are relatively cheap in comparison with iOS devices.
As a result, you would expect that many Wish.com customers use Android-powered smartphones.
All this means that you need to understand who your customers are and the mobile phones they use. If you already have a webstore, you can check this in your Google Analytics. Go to Audience –> Mobile –> Devices
This particular online store has more visits from iOS powered devices – iPhone and iPad. If you see similar statistics for your online store, you can add one more point to the iOS mobile store and focus your effort on that. Now that you know how to define your audience, let’s talk about the features your mobile store should have.
What features your mobile shopping app should have?
Obviously, you want the mobile app to provide all the same features as your online webstore. However, it’s not always the best solution. You should consider things like simplicity, personalization, onboarding, etc. Let’s look at them in more detail:
- Only necessary features
A mobile shopping app shouldn’t have all the features of your online store, but just the most important ones, the ones which help your customer discover a set of interesting goods, select the best ones, and purchase them with the least hassle. So, you will need registration, profile, a catalog of goods, search, a page for every item, chekout process pages, etc.
- Mobile shopping personalization
In 2016, using artificial intelligence technologies allows you to personalize the customer experience. For example, you can analyze which pages they previously visited in your mobile shopping app and offer similar ones, merging it with trends. In addition, you can analyze data from public sources and, based on your customers’ social profiles, automatically show them exactly what they want.
- Simple onboarding
Help your customers start using your mobile store in the most efficient way. Implement a Facebook login and provide them with the least number of steps to find what they need and purchase it.
- Engage with your customers regularly
Once your app is in the pockets of your customers, don’t fall into the trap of annoying push notifications. Instead, engage with them regularly, maybe once a week or month, with meaningful special offers and recommendations for holiday seasons.
- Statistics and analytics
You should measure everything your customers do on your mobile shopping app. Information about pages they visit, time they spend on each of them, purchases they make, and other important metrics will allow you to not only improve your mobile app shopping experience, but even build a self-educating system which will suggest improvements to your mobile app.
How fast can you launch a mobile shopping app?
There are several aspects you need to take care of:
- Build the mobile app itself
- Adjust your backend for the mobile app
- Figure out the design part
Let’s say, based on your online store statistics, you decide to launch an iOS app first. You also have a basic set of features. Your mobile app should be connected to your website and utilize the backend infrastructure you have. Why is this important? Because if your online shop is built correctly and you have a solid backend, there will be no issues or delays. Conversely, if your backend infrastructure isn’t ready for a mobile app, you will need to spend time making changes there, too.
With the design, everything could vary. You may want to use the same style you have on your website, but it should be adjusted for the mobile interface, and you need to allocate the time for that work, too. Or you may want to build a new design, which can take even more time.
If you “hope for the best, plan for the worst”, you can expect a rough estimate of 1 to 3 months. Keep in mind that everything depends on your decisions, goals, budget, and deadlines.
What expert developers you need to hire to build a secure and fast mobile app for your online store, and where to find them?
In addition to the production process above, you need to do some preparation work. You will need three types of specialist to build a secure and fast app for your online store:
- iOS developer
- Backend developer
Considering that mobile shopping is skyrocketing, it’s a serious step for you and your company, and not something you can afford to screw up. Obviously, you need to have a great dev team to execute your mobile shopping app development process well. Some say you can use some cheap platforms and launch a template based mobile app, but in reality it rarely lasts long enough, requires a lot of time to align it with your backend infrastructure, and doesn’t provide enough flexibility for future development. Thus better to go with a custom solution.
To narrow your circle, it’s better to work with a dev team, rather than individual developers. It’s also important to work with a dev team who have successfully built similar apps before. This will minimize the risks and help you build a better product.
I know it’s difficult to find an expert dev team that has worked on a similar project before and is also great at communication.
Good news. If you don’t know where to start, you can try DevTeamSpace, an artificial intelligence enhanced community of top dev teams. We’ve built many successful mobile shopping apps. We use artificial intelligence technologies to allocate one of our top dev teams to a project, based on the team’s relevant expertise and availability. We support every client with an account manager, a tech project manager, and daily automated updates and roadblocks tracking, decreasing delays by up to 90%. To chat with us, simply submit your project here.
How much does it cost to build a mobile shopping app for iOS?
Now that you know what to do, the last piece of the puzzle is planning a budget for your mobile shopping app. Your situation could be different from your competitors. Maybe you are on a tight budget and don’t want to spend much. On the other hand, maybe you have plenty of resources and don’t even want to limit yourself with a specific number. Either way, you should learn what the market rates are and plan your budget accordingly, or at least consider several options.
Here is what Google says on this search request:
It could be true to some extent. But in reality, you can build your first version of the app (or MVP – minimum viable product) for anywhere from $20,000 to $50,000. It all depends on the features you want to implement and the design. If you aren’t sure how to budget for your app, talk to our tech project manager who will provide you with a free quote.
Once you have an iOS app launched, you can refocus your efforts and ask your dev team to develop a shopping application for Android. By the way, you can save a lot of resources and time developing native applications using React Native or Xamarin. You can read more about these technologies in our other article on our Medium publication here
Glad you made it down here! I hope this article was helpful as we deconstructed the sentence “How to develop an online shopping app for iOS” into a clear set of instructions and data which you can apply to your online shopping business.
If this article has been helpful for you, feel free to share it with your friends and colleagues on social media and via email!
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