Photofy

Client

Photofy Inc. is a North Carolina, United States-based software company specializing in mobile marketing tools for individuals and enterprise customers. Photofy is a powerful content creation app that enables users to produce beautiful, professional photos without the complexity and expense of traditional desktop software. It offers a variety of easy-to-use tools and creative assets for individuals, influencers, and businesses alike. The app takes your visual content to a new level, be it your family photos, graphics for marketing campaigns, or brand promotion.

Challenge

Photofy approached us with an iOS application that allowed users to print photos from their iPhone iOS camera roll and deliver them anywhere in the world. They wanted to boost user interaction by allowing users to import photos from Instagram and implement content creation and photo editing.

Solution

Our mobile development team has enhanced the iOS app by integrating Instagram accounts, incorporating photo editing features (cropping, blurring, adding frames or labels), and simplifying the process for users to bridge their online and offline worlds through order form printing and home photograph delivery. The final product is an app with a stylish and inviting design that resonates with Instagram users.

Result

The finished updated app was transferred to their in-house team, and since then, it has surpassed 5 million downloads, proving its popularity as a content creation tool. Photofy has shifted its focus from printing edited photos to serving the enterprise sector. They now utilize a range of templates, graphics, and designs to help users easily create content, similar to Canva.