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- Best Influencer Marketing Sites to Find Influencers
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Want to know the best influencer marketing sites to find influencers?
You’ve come to the right place.
Top influencer marketing sites:
How many platforms could most small businesses actually afford that also include Microsoft and PayPal as part of their clients’ list? Upfluence is unquestionably one of the top influencer marketing platforms as it is excellent in connecting brands directly to influencers.
It allows companies to access vast influencer networks across all the major social network platforms. These include Facebook, Instagram, Google, Twitter, YouTube, Pinterest, and a multitude of blogs.
Upfluence has a huge influencer database that is full of information that will certainly help your company find the best influencer for your brand.
Upfluence is also crammed with powerful tools to help with your campaign management. It has a superb search tool that will find you all the best matches in no time.
Other tools allow you to easily manage your influencers by creating campaign lists for them, as well as enabling you to contact as many influencers as you like at one time. This is especially helpful if you are responsible for advertising several brands at once through the platform.
Even though huge multinationals use this powerful marketing platform, its rates are extremely reasonable, especially when compared to rival influencer sites of the same size. Its pricing is more suited to medium to large-sized companies.
AspireIQ is an Influencer Management Platform that streamlines influencer discovery, management, and analytics, making it easy to build authentic influencer relationships at scale.
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With more than 150,000 influencers in its database, AspireIQ is another powerful platform where companies can find the best one for their specific needs.
While this figure is nowhere near the number that Upfluence currently has on its books, this still makes it one of the biggest influencer marketing platforms around.
The great thing about AspireIQ is the high vetting standards it applies to its influencers. Some sites allow just about anyone to register as an influencer, something which helps to artificially inflate their database appeal but at the same time causes companies untold headaches when trying to find the right one.
AspireIQ has some great tools that make planning and managing influencer marketing campaigns a breeze. Its Campaign Lifecycle Management is especially helpful, as is its Trackable Sales Links feature that allows companies to see just how well their influencer campaigns are really going.
Their influencers cover just about every niche you can think of and can be found either via their “Quickmatch” search or through an advanced criteria search.
When it comes to campaign management, AspireIQ has to be the best marketing platform. The only drawback is that there is no free trial to see if you like it.
3. Find Your Influence
Find Your Influence is another top social media influencer marketing platform. It currently has more than 100,000 influencers in its database and can boast some of the biggest companies in the world as clients.
The likes of Honda, Sony, Walmart, and Lenovo have all used its services to get their sponsored content out to a wider audience.
The site allows companies to find influencers on all the leading social media platforms, as well as links to reputable content creators who offer to promote your services or products via their blogs.
They offer tiered access from as little as $300 per month, which means that its services are well within the reach of most businesses.
Their platform tools allow for the influencer marketing process to be heavily automated from start to finish. You can do everything from searching influencers by an assigned budget to reviewing data relating to the success of your campaign.
All this can be done via a user-friendly dashboard that allows multiple influencers to be easily managed in one go.
4. Casting Asia
If your brand is seeking to expand its wings and access the fastest-growing consumer market on the planet, then Casting Asia is the platform for you. It claims to be one of the biggest influencer marketing platforms in Asia and has certainly cemented its place as one of the most successful.
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The platform focuses on bringing together brands and bloggers in the Asian region. It has 10,000’s influencers and bloggers all over the Asian continent who are willing to promote brands and products on their sites.
Blogs are a particularly powerful way to get their foot in the door to compete with local brands. This is important since Asia can be a particularly hard market to conquer.
The reason why Markerly makes it to this list is the high quality of their influencers. The platform sets high standards for its influencers to meet before they can qualify for entry to their database. All influencers must exhibit a proven track record including demonstrating a growing following.
While this means that the number of influencers on the platform is much lower than others, the site emphasizes the long-term rewards of “quality over quantity”.
Their influencers are active on all the main social media platforms as well as blogs, guest postings, etc.
Founded back in 2009, Onalytica was one of the first automated marketing sites that linked brands to influencers. Due to its solid reputation for getting results, the platform has attracted the likes of Microsoft, VMware, the British Heart Foundation, and Canon to its list of clientele.
Their influencers are active on Facebook, Instagram, Twitter, LinkedIn, and Blogs. Not only do they have an extensive list of top-rated influencers but they also have a really comprehensive campaign managing suite that is the envy of most other platforms.
Their search algorithms are top-notch and seem to always yield the most suitable influencers. Onalytica also boasts some pretty great tools for influencer relationship management as well as influencer marketplace reporting.
They have a dedicated support team that regularly checks the accuracy and relevance of the data to ensure that they maintain their high standards of excellence.
If your company is looking to target blogs in the North American region then InkyBee is a great choice. The platform has a sophisticated ranking system that takes into account SEO, something which will be a big concern for many businesses that intend to target blogs.
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The platform is very similar to most of the others in terms of its campaign management tools, however, it does have one unique selling point in that it incorporates tools that allow for more detailed Twitter influencer analysis.
InkyBee is a solid platform that currently lists some 900,000 blogs as part of its database. Monthly subscriptions are available.
8. Grapevine Logic
Grapevine Logic is a marketing influencer platform that is dedicated to helping brands link up with top Youtube influencers. Though they don’t have A-list celebrities like Logan Paul in their database, they do have some pretty big names.
This is because, in order to qualify, all potential YouTube influencers must have a following of 10,000 subscribers or more. Some of their top influencers have totals that run into the hundreds of thousands of subscribers, making them an invaluable resource for companies to tap into.
Another notable feature is their search recommendation engine. By entering a few keywords that relate to your brand or influencer marketing strategy, Grapevine Logic’s algorithms will come up with the best-matched list of influencers. This feature has proved to be really accurate, with over 80% of results matching exactly what companies are looking for.
Last but not least, BuzzStream is an influencer marketing platform that helps to support your influencer outreach by allowing detailed access to such information as contact details and social media statistics – including past and present subscriber information – as well as allowing companies to easily keep track of conversations.
BuzzStream is not as big as many of the other platforms on this list and so consequently has fewer influencers.
However, its fees are lower too, and for those companies who have never tried influencer marketing before, BuzzStream also offers a free trial so that they can test the water without having to make any financial commitment.
The most basic plan starts at just $24.95 per month, though this limits outreach to just 1,000 influencers per month. For companies wishing to engage in a more comprehensive influencer marketing program, there are 3 other memberships you can choose from to suit whatever your needs may be.
Click this link for more information on How to Work With Social Media Influencers.
Frequently Asked Questions on Influencer sites
It is any platform that will allow influencers to market products or services. The biggest influencer marketing sites are YouTube and Instagram.
YouTube, Instagram, Facebook, and just about any social media site where large numbers of people follow channels or people.
The best route is to find out whether they have an agent or influencer marketing agency representing them and to send an email. Alternatively, you can usually contact them through their social media channel.