How To Build An Influencer Marketing Solution

In the course of developing an influencer marketing solution for a client, we at DevTeam.Space realized just how much influencer marketing represents a huge opportunity for businesses. With such a good return on investment, it’s no surprise that businesses are rushing to boost their marketing efforts through influencer marketing.

Are you planning to launch such a solution? If you are, then you ought to read this guide on how to build an influencer marketing solution before you start.

Contents

A brief introduction to influencer marketing
The advantages of influencer marketing
Examples of successful influencer marketing campaigns
The global market for influencer marketing
An example of an influencer marketing solution
Creating an influencer marketing solution
Planning to launch your influencer marketing solution?

A brief introduction to influencer marketing

I will start with the basics first, therefore, let’s understand what influencer marketing is. It’s a form of marketing that combines the old as well as the new-age marketing tools, and it takes advantages of our content-driven modern world.

Influencer marketing uses celebrity endorsement, moreover, it tailors that for the content-driven marketing campaigns of today. Brands and influencers collaborate to make influencer marketing campaigns successful.

Influencers are different from celebrities as we use the term in the traditional sense. They have large followings on social media as well as on the web. When you rope in an influencer for your marketing campaign, you are targeting their millions of social media followers. Read more about it in “What is influencer marketing: an in depth look at marketing’s next big thing”.

The advantages of influencer marketing

There are various advantages of influencer marketing, e.g.:

  • You can build brand awareness by collaborating with influencers to find the right audience.
  • Investing in influencer marketing helps you to diversify your audience.
  • It’s easier to boost audience engagement when you incorporate influencer marketing.
  • Influencers endorsing brands can improve the trust that consumers place in your brand.
  • Since influencers create engaging content for their audiences, you can overhaul your content strategy when you work with them.
  • You can improve your SEO with the help of influencer marketing.
  • Influencer marketing drives better conversion.

Read “7 unknown advantages of investing in influencer marketing” to learn more about this.

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Examples of successful influencer marketing campaigns

Many businesses have used influencer marketing to great effects, e.g.:

  • Motorola collaborated with YouTube influencers for the launch of its Moto Z family and Moto Mods.
  • Sony worked with Instagram influencers to boost the marketing for its Xperia Z5 smartphone.
  • Bedrock Real Estate promoted its “Anthem of Us” campaign to show the vibrant side of Detroit by collaborating with influencers.
  • Dunkin’ Donuts worked with Snapchat influencers for the campaign for National Donut Day.
  • Chase worked with Andy Roddick, an American former world no. 1 professional tennis player to make their sponsorship of 2016 US Open Tennis Championship special for fans.

Find more such examples in “12 influencer marketing examples that prove influencer marketing is digital marketing’s next big thing, now”.

The global market for influencer marketing

The market for influencer marketing is growing as you can see from the following pieces of statistics:

 

An example of an influencer marketing solution

We will now review an example of an influencer marketing solution. Upfluence is such a solution, and businesses can use its AI-powered data-driven solution to run influencer marketing campaigns.

Upfluence offers several useful features, e.g.:

  • You can search a large database of influencers. Upfluence claims to have over 3 million influencers in its database.
  • Businesses can search for influencers using over 20 search criteria.
  • This platform enables you to connect with influencers.
  • Upfluence includes all relevant campaign management features.
  • You can collaborate with your team using this platform.
  • Upfluence has robust analytics, and you can measure the RoI of your campaigns.

If you are keen to explore other examples of influence marketing solutions, then HYPR is a good option too. It offers all relevant influencer marketing features, moreover, it claims to have a database of over 12 million influencers.

Creating an influencer marketing solution

I will explain the steps you need to take to build an influencer marketing solution. These steps are as follows:

1. Agree on the project scope

As the first step, you need to induct a project manager (PM), an IT architect, and business analysts. This team needs to collaborate with the business stakeholders and create a project scope statement. I recommend the following scope:

  • Build an influencer marketing solution with features like Upfluence.
  • Offer a web app, an Android app, and an iOS app.

2. Identify the right methodology

The above-mentioned scope is good enough for you to launch the product in the market, subsequently, you can enhance it based on the market feedback.

Launching a “Minimum Viable Product” (MVP) and iteratively enhancing it indicates that you should use the Agile methodology for this project. Read “What is software development life cycle and what you plan for?” to learn more about Agile.

3. Deliberate on the development approach

The PM and architect should work together and arrive at a development approach. I recommend the following:

  • Utilize a managed cloud services platform to expedite the project. You should use a Platform-as-a-Service (PaaS) platform for developing the web app, moreover, you need to use a Mobile-Backend-as-a-Service (MBaaS) platform for the mobile app development.
  • Use application programming interfaces (APIs), software development kits (SDKs), and suitable tools/frameworks to expedite the project.

This approach will improve the chances of success, as I have explained in “What is the best development approach to guarantee the success of your app?”.

4. Induct the rest of the team

You now need to induct the other roles in the team, which are as follows:

  • UI designers;
  • Web developers with Node.js skill;
  • Android developers with Java expertise;
  • iOS developers with experience in Objective-C;
  • Testers;
  • DevOps engineers.

Building an influencer market solution is a strategic project, therefore, I recommend that you hire a field expert development team. Read our guide “Freelance app development team vs. field expert software development teams” for more information.

Read How We Helped a Marketing Company to Build a Back-Office Custom Ads Dashboard

5. Find the right managed cloud services platforms

I recommend that you use AWS since it offers both PaaS and MBaaS platforms. AWS Elastic Beanstalk is its PaaS offering, which offers many advantages, e.g.:

  • It takes care of the cloud infrastructure, networking, storage, operating system (OS), middleware, and runtime environment. You can focus on coding.
  • You will find it easy to integrate databases and 3rd party APIs, moreover, you can easily build your CI/CD pipeline with its DevOps tools.
  • Elastic Beanstalk offers application performance monitoring (APM) and auto-scaling solutions.

Use the same AWS account to access AWS Amplify, i.e., the MBaaS platform from AWS. Amplify has many advantages, e.g.:

  • It handles cloud infrastructure, persistent storage, etc. This lets you concentrate on the front-end since you don’t need to manage the backend.
  • Amplify makes it easy to integrate 3rd party APIs and scale your app.
  • You can easily implement features like user management, push notifications, security, etc. when using Amplify.

6. Sign-up for an influencer marketing API solution

Using an API solution to implement the core influencer marketing features will expedite the project, therefore, I recommend that you sign-up for the Upfluence API solution. This API solution offers the following advantages:

  • You can access the Upfluence influencer data.
  • The API will enable you to access the Upfluence influencer metrics and analytics, therefore, you can create useful dashboards in your app.
  • Your app users can easily search for influencers and find new influencers.
  • The Upfluence API enables you to access the audience demographics data for the influencers in its database. You can fine-tune your campaign using this data.

Read “Upfluence software” to learn how to use this API solution.

7. Find a payment gateway API solution

The proposed influencer marketing solution needs a payment gateway integration, therefore, I recommend that you use Stripe. Its powerful API solution lets you implement the relevant payment gateway integration features, and you can access its extensive documentation, e.g.:

Visit the Stripe pricing page for more information.

8. Get a bulk SMS solution for the push notifications feature

You need the push notifications feature in the mobile app, and a bulk SMS solution helps here. I recommend that you sign-up with Twilio and use its Programmable SMS offering.

Twilio offers detailed documentation for this solution, and you can find that in “Messaging services and Copilot”. Visit the Twilio pricing page to view its pricing plans.

9. Procure a test automation aid

You need the mobile app to work with all mobile devices, therefore, testing it against a wide range of mobile devices is important. Open-source test automation frameworks aren’t sufficient for this, therefore, I recommend that you sign-up with Experitest.

Experitest offers its Mobile device & browser lab on the cloud, where you can test your app against thousands of device/browser combinations. You can also use its SeeTest Reporter, which provides excellent test reporting and analytics capabilities.

10. Find a suitable PM tool

I recommend that you use the Scrum technique to manage this project, which works well for Agile projects. You can read about it in “How to build a scrum development team?”, and it involves the following:

  • The PM acts as a “Scrum master” and forms “Scrum teams” where developers and testers work together.
  • A scrum team receives the requirements from a “Product owner” in a document called the “Product Backlog”, subsequently, the team estimates them.
  • The team plans requirements in iterations called “Sprints”, in a process called the “Sprint planning”.
  • In “Daily stand-up meetings”, the team discusses the project status.
  • The business stakeholders approve the sprint in a “Sprint review meeting” after seeing how the app works.
  • There is also a lessons-learned exercise after the sprint, and it’s called the “Sprint retrospective meeting”.

A robust PM tool is crucial to managing these, therefore, I recommend that you use Jira.

11. UI design

Your web and mobile apps need user-friendly UIs, therefore, the UI design team should consult the appropriate guidelines. The following guides are useful:

12. Coding, testing, and deploying the web app

You need to do the following for developing the web app:

13. Developing the Android app

Developing the proposed Android app involves the following:

  • Use Android Studio, the popular IDE to code this app.
  • Use Java to code the app since it’s well established in the world of Android development.
  • Integrate the 3rd party APIs and SDKs with your code.
  • Use Espresso to test the app, moreover, utilize the Experitest mobile device lab on the cloud.
  • Read “Publish your app” for instructions on how to publish the app to Google Play.

14. Coding, testing, and publishing the iOS app

I recommend that you use Xcode for developing the iOS app since it’s the preferred IDE for developing apps for Apple’s platforms. Code the app using Objective-C, a feature-rich language that many iOS developers know.

You need to take the following steps:

  • Integrate the SDKs/APIs for Upfluence, Stripe, and Twilio.
  • Test the app using XCTest and the Experitest mobile device lab on the cloud.
  • Follow the instructions in “Submit your apps to the app store” to publish the app to the Apple App Store.

Congratulations on building your influencer marketing solution MVP!

Planning to launch your influencer marketing solution?

Note that the market for influencer marketing solutions is competitive and your product should stand out in the crowd! While this guide, platforms, tools, and frameworks can help, developing such an app involves complexities.

Engaging a professional software development company is your best bet for such projects. If you are wondering how to find such companies, read our guide “How to find the best software development company?”.

Download Our Project Specification Template

Aran Davies

Blockchain Expert | Developer | Writer | Photographer
I love all things blockchain and related to app development. What time I have when I am not busy writing for the DevTeam.Space blog of over 350 articles, I spend sitting around wondering what the future will look like 50 years from now.
Aran Davies