Forget regular boring status updates. The world no longer cares about what you’re doing; they care about where you’re doing it. Geolocation is the beating (and revenue-generating) heart of some of the world’s most successful apps – so why not bring your app into the big leagues.
If you’re looking to make your business’ app the most successful it can be, develop a mobile app with geolocation. Geolocation in mobile apps not only helps users feel connected each other (and therefore also feel a connection to your business) but it allows you to gather tons of useful data about your customers and pull new customers in when they least expect it.
Here’s everything you need to know.
How Does Geolocation Work?
All smartphones have a GPS chip inside of them. You may have utilized this chip to check the traffic on Apple Maps or tag your Facebook status during an awesome beach vacation, but it’s not all fun and games. Geolocation can be a major asset to your business and a powerhouse, revenue-generating tool.
Geolocation does two major things that can help your business:
- allow customers to report their location to other customers
- Associate real world locations (think: nearby restaurants or shops) with a customer’s real-life location.
Location-based mobile apps give users a richer experience than something they could get on their computer (which is really important because the average consumer uses their smartphone as a lifeline and only occasionally logs into their home computer). Keep reading to find out some of the major benefits.
What Can Geolocation Do?
Before you even think of generating revenue with geolocation app development for your startup, you have to know all the data geolocation can collect. This will help you create user-friendly features that boost your ROI. Here are some key things geolocation can do:
- Identify a user’s current position
- Detect user’s moving from one region to another
- Calculate the distance between objects
These key points of data can be transformed into some seriously helpful features for your business’ app. We’re going to show you how to start developing your app below, but if you’re looking to generate revenue, look no further. There are a number of money making features geolocation can provide. Each way is innovative and user-friendly. It doesn’t feel like a popup ad, but rather something of value your customer appreciates receiving.
Generating Revenue With Geolocation
Creating a geolocation app is an amazing way to increase the ROI on your already-existing (or brand new, currently-in-the-planning-stages) mobile app. Seriously, a whopping 92 percent of 18 to 34-year-olds own smartphones, and out of all cellphone owners, those who own smartphones tend to be highly educated and have higher incomes. Businesses have already realized this is the best way to reach customers with the deepest pockets. Spending for location-based ads is expected to increase 30% to $29.5 billion in 2020.
There are a few ways you can make some extra cash by building an app with geolocation features:
- Targeted, location-based ads
- Location-based loyalty programs for app users
- Promotions for users who share their location
I’ll show you how to get started with geolocation app development below, but before you begin, it’s important to pick out which features you’re going to utilize. I’d recommend targeted ads as a must. A whopping 72 percent of customers surveyed said they’d respond to notifications they receive from a brand when they’re near one of its locations. Sending location-based notifications (and adding a loyalty program for when your customers actually stop in) is a huge way to take people directly off the streets and put them right into your store.
Taco Bell did a really great promotion with location-based notifications – one your business could model a campaign after if you create a geolocation app. The fast food chain held a daily happy hour at 2 p.m. where drinks and food would be discounted. They included a “remind me at 2 p.m.” option for users, and then reminded all those customers to come into their nearest store as soon as the clock hit 2. This is super effective because the restaurant was marketing to people who were already near their locations, and it was just what they needed to sway their decision to come in.
Increasing Brand Loyalty Through Geolocation
It’s no secret that location-based features can increase revenue, but they can also help you retain customers. Take Claratin for example. Claratin has the highest brand loyalty in the marketplace for over-the-counter allergy relief. This is in part because of the useful features they offer their users. Claratin sends location-based allergy updates (pollen counts and other allergy information) directly to consumers who’ve signed up for their email list. If a customer sees that the day is supposed to have a high pollen count, they may go out and buy Claratin before their allergies even start bothering them (in other words, they’ll use Claratin’s product before they even actually need it. If that’s not good marketing, I’m not sure what is!).
Features like this help customers rely on your business and keep coming back for more.
Intergrating Geolocation into Your Mobile App
If you’re looking to build an app with geolocation, you’re going to need to find a developer who specializes in such. They’ll work with your API to add location-based features, but they’re probably going to choose to implement it one of two ways:
- Users ask the application to find geolocation data (such as nearby restaurants, shops) where they are currently positioned (think: the “current location” option in Apple Maps).
- Users manually enter a specific location and ask your app to find geolocation data without noting their specific GPS location.
Either of these options use Geolocation, but only one will use your customer’s specific GPS information. It’s the difference between coding for two API’s and one. Again, this is something your developer will automatically do, but it’s always good to have some background knowledge.
I’d recommend using both options – you want customers to be able to search specific locations in areas they aren’t currently located as well as get info about where they are immediately. Think about how annoying it would be if you were trying to Yelp some restaurants in a city you planned to visit, but it wouldn’t allow you to type in a location? No thanks!
Adding geolocation features to your app is a no brainer. It’s an easy way to generate business and help your customers feel a real, emotional connection with your app (you’ll be reaching them in their homes, when they’re driving around running errands, when they’re out having fun).
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