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What can be done with Facebook API?

BUILD AND INTEGRATE YOUR APPLICATIONS WITH FACEBOOK

The Facebook API allows you to get data out of and push data into the Facebook platform. You can do this using an HTTP based API which provides functionality that allows you to programmatically search for Facebook data, create new posts, manage advertisements and much more.

With such a rich API, Facebook have given developers an impressive toolbox that can be used by their own applications. For example, using the Facebook API, developers can query posts with specific words and present these in their application for further analysis to drive business decisions.

USER TARGETING AND MARKETING

Need to target specific users based on their demographics or personal interests? With the Facebook API, you can target users with specific posts based on specific attributes which include but are not limited to countries and zip codes.

Being able to target users based on such demographics can be valuable for businesses looking to build ad-tech solutions. Facebook also have a dedicated Marketing API, using this API, developers can create automated marketing solutions for the Facebook platform. The Marketing API allows developers to programmatically construct ad campaigns with accompanying creative and define budgets.

INSIGHTS AND AUTOMATION

The Facebook API allows you to easily identify search and retrieve insights about users of the platform. For example, with the API, you can determine if two users are “friends” with each other. You can parse each users‘ social graph and respective posts thereby allowing you to gain an understanding of what the users interests are, you can track what they‘ve “Liked”, again, deepening your understanding of each user.

Want to automate or schedule posts? No problem! With the Facebook API, developers can leverage functions to create automated business solutions on top of the Facebook platform.

Benefits of Facebook API

It’s easy

With a mature developer community, structured API and an abundance of online help, it‘s never been easier to start building applications that leverage the Facebook API.

Register your Facebook application, obtain a user access token, identify the API endpoints you want to consume, pass the required parameters and go!

It’s Simple

With vast array of third-party Facebook API SDKs for JavaScript, PHP, iOS, Android and .NET (and more!), it‘s simple to consume the Facebook API endpoints and integrate them with your software applications.
The third-party SDKs shield you from the low-level requests you need to construct and make your software development experience a pleasure.

It’s FLEXIBLE

As the Facebook API is invoked of over industry standard http, it‘s naturally a cross-platform solution. This makes the Facebook API extremely flexible. Couple this with 3rd party APIs that are offer, there‘s no reason why you can‘t integrate the Facebook API with your existing web applications or thick client products.

Instagram is also part of the Facebook family and can be integrated with the Facebook API to create mashups or glean further insight in terms of users – all of this adds another layer of flexibility for software developers.

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